These types of events also work well with good value-for-money products and services that appeal to the masses. Students are a perfect target market for certain brands as they are still in that deciding phase on which brands they will be loyal to.

At Shopping Centres you will find all types of potential customers. Shopping Centres are for brands that don’t have a specifically outlined target market and their product/service appeals to the masses.

These events happen within high street stores where traffic is high. The type of brands that do well in this type of events are good value-for-money products and services. Lets just say we wouldn’t put a Ferrari in the middle of a high street store and expect it to sell. We can hone in on particular high street stores if we are wanting to aim our promotional efforts at a particular target market – for example if we were wanting to target home owners, Capital Events Marketing would advice our clients to set up their promotional activities in a home-based store selling products and services for house holds. This could be a carpet retailer, bathroom stores, garden nursery etc. Or if they were in the health industry we would suggest pharmacies or health food stores.

Trade shows are specified targets. There are hundred and hundreds of trade shows happening around the UK, especially London. Trade shows can range from car expose, IT conferences, Bridal Shows to Holiday Excursion Fairs. Capital Events Marketing recommend trade shows to clients when they are wanting to promote their brand in an area where there is going to be the highest density of their potential customer base in one place.