A variety of retail and commercial brands have understandably been nervous over the past decade, due to economic pressures that could not be resolved through innovation or practicality. Many brands, however, found ways to navigate the troubled maze of problems in order to target new…
Direct marketing has long been one of the most successful forms of advertising. However, in recent years the industry has taken an innovative events-triggered direct marketing approach that now makes it one of the most successful forms of marketing available. Here, Capital Events Marketing explain…
At Capital Events Marketing we’re all about face-to-face communication. Our business was founded on a paradigm of customer service that revolves around the human touch, and making sure we prioritize personal relationships above all. However, no matter how in touch your business is, 2016 is…
A lot of businesses don’t pay much attention to finding new talent. They also neglect to develop the talent they do have, which can create a skills gap further down the line. Research has consistently indicated that it is a very small number of talented…
Every brand wants to get recognised, and appeal to consumers, but are some of them going about it the wrong way. If a company becomes too diversified or too complicated, or tries to be all things to all people, it could be turning potential customers…
Innovation can be a fast track to business success, but sometimes it can be difficult to find a solution, idea, or product that nobody else has discovered. By taking a fresh approach to a product, entrepreneurs can excite consumers and carve out a niche all…
Pricing is always a tricky subject to broach when it comes to business. Price yourself too high and you risk alienating potential customers, but price yourself too low and you will end up making yourself look like a cheap outfit. The smart companies are the…
In today’s modern times it is becoming harder and harder to keep up to date with advances in technology. Things are changing at a rate of knots and many companies are getting left behind because they simply can’t keep up. If you want to ensure…
When it comes to working in the marketing industry, it is one thing getting quick wins and fast sales increases for customers, but another to give sustainable, lasting results. Leading UK marketing Capital Events Marketing believe that to really give your clients the service they…
As 2016 continues to give positive signs that the UK is beginning to recover from the negative economic climate of the past few years, we are seeing substantial growth in a number of areas, when it comes to both profit and company growth. In the…