Possessing confidence is pivotal to holding your own in business and growing a successful business with a force to recon with. As a female C.E.O, managing director Sophinna Asif understands how hard it can sometimes be to ignore old stereotypes and compete alongside the big...
In the traditional model of business architecture, everything starts at the top and works its way down. Offices have always been built on this model and until recently, it was always thought to be the most effective style of management. The boss sets the stage...
Greet the day with enthusiasm, stay positive, attack the day, and make it happen. This is the philosophy of Capital Events Marketing own managing director and self made entrepreneur, Sophinna Asif. We discuss why greeting the day with a positive attitude and a hearty hello...
“Being in this business, I am able to become a self-made entrepreneur in my young twenties and share entrepreneurial advice with my group of millennials who hunger for success, in an effort to encourage them to be more, do more, and aim for more” Sophinna...
Building influence with consumers and other stakeholders is very important to the concept of building better relationships. In the corporate world, workers in particular have a variety of needs and desires, but each is best expressed in a specific way and at a specific time....
Although everyone learns at a different rate of speed, there are times when even those who seem to grasp new concepts quickly are just not catching on as usual. The direct marketing industry is constantly developing and Capital Events Marketing understand exactly how crucial it...
Somewhere along the line, today’s society has portrayed successful entrepreneurs and their enterprises as a one-man band, with a super hero cape and some magic talent, who totally alone, did everything by themselves. Director of Capital Events Marketing, Sophinna Asif gives thanks and recognition...
Wherever you look this year when it comes to retail and marketing news, there is something being referred to as the “10 C’s” and experts are saying that these 10 strategies are the reason why retail was up over 15% from last year and more...
Capital Events Marketing Managing Director Sophinna Asif is welcoming further expansion within the economy. Managing Director Sophinna Asif believes “There are exciting opportunities ahead of us, we are ready to accommodate new customer demands which will raise profit margins and expand the business.” According to the...
It’s acknowledged that the four essential building blocks for production are land, labour, capital and entrepreneurship. The mortar that binds all of these blocks together is leadership. A recent report by Chron.com looks at how to lead a business effectively. Here, Capital Events Marketing review...